Priya Sen
Strategy Writer
Priya Sen is a Strategy Writer for Startups & Giants, specializing in business strategy, market positioning, and competitive growth. Prior to joining Startups & Giants, Priya spent several years as a strategic consultant at a leading management consulting firm, advising Fortune 500 companies on market entry and expansion strategies. She also led a research project on disruptive innovation in emerging markets, which was published in the Harvard Business Review. Priya holds an MBA from Stanford University and a Master's degree in Economics from the London School of Economics.
Expertise
Coverage Areas
Latest Articles
Top 5 Leadership Skills for AI Integration
95% of artificial intelligence (AI) pilot projects fail to move beyond the experimental stage, despite significant investment and strategic company intent.
Jul 9, 2026 · 6 min read
HPE Acquires Juniper Networks, Boosting Enterprise Technology Portfolio
ScanSource, Aruba's largest E-rate distributor in 2023, is already adding headcount to distribute Juniper Networking products for Hewlett Packard Enterprise (HPE), signaling an immediate channel push
Jul 9, 2026 · 3 min read
HPE Accelerates Hybrid Cloud and AI Infrastructure
HPE recently slashed its AI token spend by over 30 times, saving nearly $100,000 a month.
Jul 8, 2026 · 3 min read
Traditional metrics fail tech valuations, obscuring true value
For public SaaS companies, every $20 million increase in Annual Recurring Revenue (ARR) can boost their revenue multiple by one or two points, a valuation dynamic that traditional metrics often overlo
Jul 8, 2026 · 5 min read
AI adoption challenges for enterprises will lead to significant costs.
Nearly half of all workers, 49%, are using AI tools without employer approval, often sharing sensitive company data with free versions, creating a silent security crisis within enterprises.
Jul 7, 2026 · 4 min read
How Does a B2B SaaS Go-to-Market Strategy Work?
Last year, 43% of products that improved conversion saw greater gains from pricing and packaging changes than from product changes themselves, according to ChartMogul .
Jul 6, 2026 · 4 min read
Microsoft Launches $2.5 Billion Frontier AI Initiative
Microsoft has committed $2.5 billion and 6,000 experts to a new unit, Microsoft Frontier Company, to help enterprises deploy AI.
Jul 4, 2026 · 5 min read
Microsoft Launches Frontier Company for Enterprise AI Solutions
Microsoft is committing an unprecedented $2.
Jul 3, 2026 · 3 min read
Leading Enterprise AI Platforms for Large Organizations in 2026
Only 30% of AI projects in large organizations achieve their stated ROI within the first two years, according to McKinsey & Company .
Jul 3, 2026 · 7 min read
9 Startup International Market Entry Strategies for Global Scaling
Failing to comply with local regulations like Europe's GDPR can result in fines up to €20 million or 4% of annual global turnover, a risk many expanding startups overlook.
Jul 1, 2026 · 5 min read
Enterprise AI Adoption: Mixed Signals, UBS Solutions Emerge
At UBS, every Executive Board member now has a dedicated AI mentor, indicating a significant shift in how top-tier enterprises are preparing for the AI era.
Jul 1, 2026 · 4 min read
Agentic AI's Marketing Takeover: Redefining Engagement and Commerce
Citelens, a new visibility analytics platform, now scans responses from conversational AI models like ChatGPT, Claude, and Perplexity to track corporate profiles, revealing a future where brands must
Jul 1, 2026 · 5 min read
MicroStrategy Bolsters Bitcoin Holdings, Enterprise Value Slips
MicroStrategy's enterprise value has slipped below its Bitcoin holdings, even as it plans to acquire another $14 billion in the cryptocurrency, according to StockInvest Us and Crypto Briefing .
Jun 30, 2026 · 2 min read
Tech Giants Become Utility-Scale Energy Players
Meta, a company known for social media, has contracted for more than 30 gigawatts of new clean and renewable energy globally over the last decade.
Jun 30, 2026 · 4 min read
Hyper-specialization in startup accelerators is limiting broader innovation.
In Silicon Valley, an accelerator dedicated solely to “AI-powered vertical farming solutions for arid regions” launched last month, exemplifying a growing trend where highly specific nic
Jun 30, 2026 · 5 min read
Enterprise AI: Reshaping Business Strategy in 2026
78% of IT leaders reported unexpected SaaS charges stemming from consumption-based or AI pricing models, a finding from Zylo .
Jun 28, 2026 · 4 min read
Startup International Expansion Strategy for 2026 Market Entry
Between June 8 and June 12, a select cohort of Indian DeepTech startups will descend upon the United Kingdom, participating in Nasscom's InnoTrek program to fast-track their global ambitions.
Jun 28, 2026 · 6 min read
AI is crucial for India's next digital payment growth phase
NPCI predicts AI adoption will drive India's UPI transaction volume to exceed one billion daily transactions, a staggering leap from current levels.
Jun 28, 2026 · 2 min read
Chinese beauty brands eye global expansion amid domestic market shifts
China's evolving role in the global beauty market in 2026 presents a paradox: while its cosmetics sector is projected to reach a massive $68 billion by 2032, the market currently contends with stagnan
Jun 27, 2026 · 4 min read
Top 5 Integrated HR Platforms to Replace Multiple Systems
The U.S. Office of Personnel Management committed nearly $396 million to Oracle for a single HR platform, replacing over 100 disparate systems for two million federal employees, according to Human Res
Jun 27, 2026 · 5 min read