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Priya Sen

Strategy Writer

Priya Sen is a Strategy Writer for Startups & Giants, specializing in business strategy, market positioning, and competitive growth. Prior to joining Startups & Giants, Priya spent several years as a strategic consultant at a leading management consulting firm, advising Fortune 500 companies on market entry and expansion strategies. She also led a research project on disruptive innovation in emerging markets, which was published in the Harvard Business Review. Priya holds an MBA from Stanford University and a Master's degree in Economics from the London School of Economics.

Expertise

business strategymarket positioningcompetitive analysisgrowth strategymarket researchstrategic consultingdisruptive innovation

Coverage Areas

Strategy
Markets
Enterprise

Latest Articles

Diverse entrepreneurs presenting innovative tech startups on a brightly lit stage at Startup Battlefield, highlighting the excitement of innovation and competition.
Markets

Startup Battlefield 200 applications due May 27

Only 200 hand-selected early-stage entrepreneurs will showcase their innovations at TechCrunch's Startup Battlefield, competing for $100,000 in equity-free funding.

May 25, 2026 · 2 min read

Pope Leo XIV contemplates the ethical implications of artificial intelligence on humanity, emphasizing the need for safeguarding human dignity and control.
Strategy

Pope Leo XIV Publishes Encyclical on AI Safeguarding Human Person

Pope Leo XIV issued a 42,300-word encyclical, 'Magnifica Humanitas,' on May 25, warning the world about artificial intelligence risks, according to The New York Times and OSV News .

May 25, 2026 · 3 min read

A close-up of a modern handheld Doppler ultrasound device in use, displaying a clear 3D heart image, symbolizing advancements in point-of-care diagnostics.
Strategy

Doppler Ultrasound Market Trends Show Steady Growth

In just one year, the dominant force in Doppler ultrasound technology appears to have flipped.

May 20, 2026 · 4 min read

Futuristic cityscape with AI neural networks integrated into buildings, symbolizing enterprise agile transformation and future business growth.
Enterprise

Enterprise Agile Transformation Beyond Tech is Key for 2026 Growth

Sixty percent of C-suite executives anticipate artificial intelligence (AI) will impact non-IT business processes more profoundly than IT processes by 2028, according to Gartner .

May 20, 2026 · 2 min read

Futuristic server room with holographic interfaces showing AI agents processing data, symbolizing enterprise automation and operational control.
Enterprise

Enterprises deploy AI agents for cost savings and operational control

A financial services firm now processes over 900 IT support tickets using an AI workflow that assesses category, priority, and urgency, completing each in approximately 68 seconds without human interv

May 19, 2026 · 3 min read

Diverse professionals in a modern enterprise office collaborating with holographic AI interfaces, showcasing organized complexity and advanced technology.
Enterprise

What Are AI Governance Frameworks for Enterprises?

Despite the urgent need for responsible AI, many enterprises struggle to implement governance, finding existing frameworks too broad and requiring significant effort to interpret.

May 19, 2026 · 3 min read

Executives in a futuristic boardroom analyzing a holographic AI display, highlighting a critical flaw in enterprise AI transformation due to human strategy.
Strategy

AI Enterprise Transformation's Critical Flaw: Human Strategy Is Failing.

In April 2026, Meta quietly shut down its internal AI token consumption leaderboard after it was reported by The Wall Street Journal.

May 19, 2026 · 3 min read

Diverse team collaborating on a holographic display, visualizing rapid iteration and market data for innovation.
Enterprise

How to Implement Fail Fast, Learn Faster for Innovation in 2026

Of the 30,000 products launched annually, a staggering 95% fail to meet their objectives, according to Innov8rs .

May 18, 2026 · 5 min read

A symbolic representation of Anthropic's Claude AI surpassing OpenAI's ChatGPT in the competitive landscape of enterprise AI adoption, with digital data streams flowing around them.
Enterprise

Anthropic overtakes OpenAI in enterprise AI adoption

In April, Anthropic's Claude surpassed OpenAI's ChatGPT in enterprise AI adoption, reaching 34.

May 16, 2026 · 2 min read

Business leaders in a boardroom looking at a failing AI data visualization, symbolizing the struggle of AI project success due to leadership issues.
Strategy

AI Underperformance: Leadership, Not Tech, Is Why Most Projects Fail

A staggering 95% of businesses surveyed tried and failed to get their money's worth out of an LLM tool or use case, according to Forbes .

May 15, 2026 · 6 min read

Cinematic visualization of AI integrating with a cityscape, representing the future of emerging tech go-to-market strategies.
Strategy

What is an Emerging Tech Go-to-Market Strategy in 2026?

In 2025, 37% of venture-backed startup professionals and founders reported that AI lowered their customer acquisition cost, fundamentally shifting the economics of market entry.

May 15, 2026 · 5 min read

Business professionals analyzing holographic market data and growth projections for new technology market entry.
Strategy

What is Market Entry Analysis for New Technologies?

Only 23 percent of marketers confidently track the right Key Performance Indicators (KPIs), revealing a critical blind spot in how businesses approach new market opportunities.

May 14, 2026 · 4 min read

Anthropic's advanced AI system outperforming OpenAI's in a competitive enterprise technology landscape, symbolizing a shift in market leadership.
Enterprise

Anthropic Surpasses OpenAI in Enterprise AI Adoption for First Time

In April, Anthropic quietly surpassed OpenAI in paid business adoption, with 34.

May 14, 2026 · 3 min read

A strategic war room with chess pieces and data visualizations, representing the development of a competitive intelligence framework against market rivals.
Strategy

How to Build a Competitive Intelligence Framework for Market Rivals

At Service Max, Sr. Competitive Strategy Manager Tracy Berry conducted thirty-minute interviews with thirty key stakeholders across different departments. These focused conversations, detailed by Klue

May 14, 2026 · 3 min read

Diverse team of professionals collaborating around advanced holographic AI interfaces in a modern, futuristic office, symbolizing OpenAI's new enterprise AI consultancy.
Enterprise

OpenAI Launches Enterprise AI Consultancy, Acquires Tomoro

OpenAI, the company behind ChatGPT, has just launched a new venture with over $4 billion in initial investment, directly acquiring an AI consulting firm to help enterprises deploy its technology.

May 13, 2026 · 3 min read

Futuristic cityscape with data streams, symbolizing OpenAI's new enterprise AI unit and Tomoro acquisition.
Enterprise

OpenAI Launches Enterprise AI Unit, Acquires Tomoro

Backed by over $4 billion in initial investment, OpenAI has launched a new enterprise unit and acquired an AI consulting firm, signaling a direct, hands-on approach to embedding its technology within

May 12, 2026 · 2 min read

Abstract visualization of artificial intelligence integrating with a modern cityscape, representing OpenAI's new enterprise AI investment unit.
Enterprise

OpenAI Launches New Unit for Enterprise AI Investments and Acquisitions

OpenAI, the company behind ChatGPT, has just committed over $4 billion to a new venture aimed at directly embedding its AI into businesses, acquiring an entire consulting firm with 150 engineers to do

May 12, 2026 · 3 min read

Holographic AI interfaces and professionals collaborating in a modern office, representing OpenAI's new enterprise unit for business AI solutions.
Enterprise

OpenAI Launches New Unit to Build and Deploy AI for Businesses

OpenAI, the AI research powerhouse, just launched a new enterprise unit valued at $14 billion.

May 12, 2026 · 3 min read

Enterprise leaders discussing AI strategy around a holographic interface, emphasizing human-AI collaboration and future integration.
Enterprise

Human-Centered AI Integration for Enterprise Leaders in 2026 is Key

A recent Gartner survey found that 70% of enterprise AI projects fail to meet their long-term strategic goals, primarily due to a lack of human-centric design and adoption.

May 11, 2026 · 4 min read

Split screen image contrasting Taiwan's booming economy with the Euro area's slowdown, illustrating global macroeconomic divergence in 2026.
Markets

2026 Global Macroeconomic Outlook and Market Impact

While the Euro area's economy unexpectedly slowed to a mere 0.

May 11, 2026 · 5 min read