Startups & Giants

Augmented Reality

6 articles

Snap's new enterprise AR glasses, 'Specs', are showcased with integrated Nvidia, AWS, and Salesforce technology, representing a new era of business augmented reality.
Enterprise

Snap partners with Nvidia, AWS, Salesforce for enterprise AR

Snap, the company behind Snapchat's playful filters, is now launching enterprise AR glasses called Specs, backed by tech giants Nvidia, Amazon Web Services, and Salesforce.

Priya Sen·September 17, 2026
Futuristic cityscape with holographic AI interfaces, data streams, and automated drones, representing the impact of emerging technologies on industries.
Industry Trends

Top 10 Emerging Technologies Reshaping Industries in 2026

Since 2020, retailers embracing augmented reality (AR) have witnessed a 90% increase in conversions and a 20% surge in engagement among shoppers interacting with these experiences, according to Online

Olivia Hartwell·June 20, 2026
Close-up of futuristic Google AI audio smart glasses, showcasing their design and hinting at advanced audio interaction capabilities.
Startups

Google Unveils New AI Audio Glasses

This fall, Google's AI product Gemini will begin interacting with users via audio through new smart glasses, according to MacRumors .

Marcus Havel·May 22, 2026
Futuristic AI glasses with advanced optics technology, showcasing a holographic display, representing the cutting edge of wearable augmented reality.
Startups

LetinAR secures $18.5M for its AI glasses optics technology

AI glasses shipments are projected to surge by 300% to 8.

Marcus Havel·May 18, 2026
Futuristic Marrakesh cityscape showcasing augmented reality and AI enhancing African tourism, with UN Tourism's influence evident.
Events & Fairs

UN Tourism backs startups boosting Africa's travel tech innovation

In Marrakesh, Beyond the Map just clinched a UN Tourism competition.

Leo Vance·May 4, 2026
A dynamic scene showcasing AR interfaces integrated into business environments, contrasted with a separate VR entertainment world, illustrating the predicted market split.
Events & Fairs

AR Will Dominate Business by 2026, Leaving VR for Entertainment.

The Augmented Reality (AR) hardware market explodes with a projected 64.

Leo Vance·April 12, 2026