Startups & Giants

Consumer Behavior

2 articles

A dramatic image illustrating the 'rockets and feathers effect' with a gas pump showing rapidly increasing prices and a feather gently falling in the background, symbolizing asymmetric price transmission.
Strategy

What Is the Rockets and Feathers Effect? An Explainer on Asymmetric Price Transmission

The 'rockets and feathers effect' describes how prices, like gasoline, rise quickly but fall slowly. This asymmetric price transmission impacts consumer budgets and business strategies.

Priya Sen·April 3, 2026
Cinematic image of a city split by a K-shape, one side thriving with luxury travel and markets, the other struggling, symbolizing K-shaped recovery.
Markets

The K-Shaped Economic Recovery: How It's Reshaping Global Travel and Capital Markets

The K-shaped economic recovery is creating a bifurcated world, dramatically reshaping global travel and capital markets. Learn how different segments of the population experience vastly different financial realities, impacting consumer behavior and investment.

Olivia Hartwell·April 1, 2026