Startups & Giants

Event Roi

4 articles

A split image showing a crowded physical event and a digital interface, connected by a pathway, representing the challenges and opportunities of hybrid events.
Events & Fairs

Hybrid Events: A Strategic Misstep for Startups and Enterprises?

A staggering 83% of event organizers reported higher attendance for hybrid events than for in-person-only events in 2025, according to Dryfta .

Leo Vance·August 1, 2026
A business professional analyzing glowing data charts and graphs, symbolizing the measurement of event ROI amidst a bustling trade show.
Events & Fairs

How to Measure Industry Event ROI: A Complete Guide

During Milan Fashion Week, Prada leveraged Media Impact Value (MIV) to assess celebrity strategies.

Leo Vance·June 18, 2026
A modern conference hall with engaged attendees and a speaker presenting data visualizations, symbolizing successful event outcomes and data-driven insights.
Events & Fairs

How to Measure ROI From Events: A Complete Guide

For a total event spend of $60,000, an attributed return of $105,000 yields an impressive ROI of 75% according to Eventrize.

Leo Vance·May 12, 2026
Startup founders and investors networking at a vibrant, futuristic global tech conference, discussing opportunities and deals.
Events & Fairs

Key Global Tech Conferences for Startup Networking

A single group ticket for the Dublin Tech Summit can save a startup €600.

Leo Vance·April 17, 2026