Event Strategy

3 articles

A split image showing a crowded physical event and a digital interface, connected by a pathway, representing the challenges and opportunities of hybrid events.

Hybrid Events: A Strategic Misstep for Startups and Enterprises?

A staggering 83% of event organizers reported higher attendance for hybrid events than for in-person-only events in 2025, according to Dryfta .

Leo Vance·August 1, 2026

Startup founders at an innovation fair looking disheartened as potential investors pass by, illustrating low retention rates.

Events & Fairs

Local Innovation Fairs Struggle With Startup Retention: New Strategies Needed.

Only 15% of startups attending local innovation fairs in major tech hubs report sustained engagement with the local tech community beyond six months, according to the Local Ecosystem Report 2023 .

Leo Vance·July 12, 2026

Professionals networking and engaging at a vibrant, modern industry trade fair, showcasing the strategic benefits of business events for growth and collaboration.

Events & Fairs

How to Maximize the Strategic Benefits of Industry Events and Trade Fairs

Industry events and trade fairs are vital for business growth, offering unique opportunities for networking, learning, and relationship building. Discover how to transform these experiences into tangible value and measurable ROI.

Leo Vance·April 6, 2026