Startups & Giants

Fan Engagement

2 articles

Ferrari Formula 1 car racing on a track with AI data visualizations, representing enhanced fan engagement through technology.
Startups

Ferrari uses IBM AI to enhance F1 fan experience

Since partnering with IBM, Ferrari's fan app has driven a 62% surge in engagement over race weekends, according to TechCrunch .

Marcus Havel·May 23, 2026
A jubilant fan receives exclusive concert ticket access through Spotify's new reservation system, highlighting a shift in fan engagement.
Startups

Spotify announces ticket reservation for top fans

Live Nation's CEO Michael Rapino confirmed that tech giants like Spotify, Apple, and Amazon have actively approached them to secure inventory for super-premium fan tiers.

Marcus Havel·May 21, 2026