Startups & Giants

Launchmetrics

1 article

A business professional analyzing glowing data charts and graphs, symbolizing the measurement of event ROI amidst a bustling trade show.
Events & Fairs

How to Measure Industry Event ROI: A Complete Guide

During Milan Fashion Week, Prada leveraged Media Impact Value (MIV) to assess celebrity strategies.

Leo Vance·June 18, 2026