Market Research
7 articles
Local Businesses Miss Social Media Market Research Goldmine
Over half of all social media users (54%) actively research products and services on platforms before making a purchase, creating a continuous, accessible stream of market intelligence.
Top 7 Competitive Intelligence Tools for Market Analysis in 2026
In 2026, AlphaSense was named a Leader in Gartner's inaugural Magic Quadrant for Competitive and Market Intelligence (CMI) Platforms, achieving the highest position on Ability to Execute and furthest
What Are Market Analysis Principles for Startups and Enterprises?
Despite the common perception that market research is a time-consuming luxury, startups that invest in it significantly improve their chances of success and financial profit, according to an online so
Top 8 AI Tools for Market Research & Competitive Analysis
With 89% of businesses reporting an intensifying competitive landscape, the market for AI tools designed to provide an edge now ranges from free tiers to over $1,200 per month, according to...
Synthetic Customers Drive Enterprise Strategy Beyond Obvious Market Research
One startup generated 10,000 unique customer personas and their simulated buying journeys in under 48 hours for a new product launch, a task that would have taken months and millions with traditional
10 Startup Strategies for Global Market Entry
Starbucks lost US$105 million in Australia, shutting 61 of 90 locations.
5 AI Tools for Market Research: A Guide for Startups in 2025
Navigate the evolving landscape of AI tools for market research in 2025. This guide helps startups select the right AI-powered platforms for rapid validation, deep financial analysis, automated reporting, and internal data insights.