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A frustrated person watching a streaming service interrupted by a loud ad, with a calendar showing July 1, 2026, highlighting the delayed California ad ban.

California's Loud Ad Ban Takes Effect July 1, 2026

Despite widespread reports of a July 1, 2024 start, California's law banning loud streaming ads may not actually take effect until July 1, 2026.

Marcus Havel·June 29, 2026